Ashley Burns Real Estate

brand STRATEGY + VISUAL IDENTITY

For Ashley Burns, a realtor dedicated to serving buyers & sellers in Franklin, Tennessee, we developed a comprehensive brand identity that captures her warmth, authenticity, and dedication to guiding families to their dream homes.

This project included crafting a refined logo suite featuring elegant typography and personalized elements, establishing a sophisticated color palette of muted tones, and curating a cohesive set of brand assets to ensure consistency across all touchpoints.

We also worked with Ashley to develop her mission statement, vision statement, and tagline, create her brand story, voice, personality, and messaging pillars, wrote a SWOT analysis and provided a client persona to help Ashley connect deeply with her target audience.

The final deliverables provided Ashley with a clear roadmap for implementing her new identity, helping her stand out as a trusted and relatable real estate expert in her market.