Genius Real Estate Marketing Ideas You Need To Try
Hey there, friends! Quick question for you—are you tired of the same old real estate marketing ideas that everyone else is using? If your answer is “yes” then I’m so glad you stopped by (okay, I’m glad you stopped by regardless)! If you know me at all, you know how much I love coming up with creative (dare I say, stunning) ideas that help our clients take their businesses to the next level. So, that’s what we’re going to be talking about this month—super fabulous real estate marketing ideas that you may not have tried but will definitely make you the talk of the town (in the best way possible)!
Elevate Your Instagram Game with Custom Templates
Why Instagram Matters
Let’s start with everyone’s favorite social media platform—Instagram! I know that’s a bold statement, but I said what I said. While there are other options, Instagram is a total powerhouse for real estate digital marketing. It’s a visual-centric platform, which makes it perfect for showcasing homes and engaging with potential buyers. But are you really making the most of it?
The Power of Custom Templates
In order to make the most of your Instagram presence, you should be utilizing custom templates. Custom Instagram templates can make your listings look sleek and professional while maintaining a consistent brand image. They’re like a digital business card and so they should reflect your unique style and professionalism. Plus, let’s be real—they save a ton of time! Instead of creating new posts from scratch every time, you just update your templates with new photos and details. Working smarter not harder, friends!
How to Get Started
Hire a Designer: If you’re not a design whiz, consider hiring a professional to create a set of templates that align with your brand (Ahem. I happen to know a fabulous team of designers who would love to help with this…just saying).
DIY with Tools: If you prefer the DIY route, tools like Canva offer user-friendly options to create stunning templates.
Business Cards That People Won’t Throw Away
The Problem with Traditional Business Cards
I love business cards. But that might be because I once threw one of mine into one of those fishbowls when leaving a restaurant and ended up winning a catered dinner for me and a bunch of friends. Okay, it was Red Robin. But STILL. Anyway, yes, traditional business cards are a staple in print marketing, but let’s be honest – most of them end up in the trash (or a raffle bowl at Red Robin). So, how can you make yours stand out?
Modern, Elegant Designs
You really can’t go wrong with modern and elegant, I promise! Also, opt for designs that double as a mini portfolio. Include a QR code that links to a virtual tour of one of your listings or your latest blog post on real estate marketing materials. The goal? Make them so beautiful that people just can’t bear to toss them.
Tips for Standout Business Cards
Quality Matters: Use high-quality materials. A thick, glossy card can make a lasting impression.
Be Creative: Don’t be afraid to get creative with shapes and designs. A unique card is more likely to be kept and remembered (I still have one in my wallet that I love so much from a boutique I was in years ago—so, I can vouch for this).
Branded Tissue Paper and Bags for a Lasting Impression
The Impact of Small Details
I love small details. And I believe wholeheartedly in the impact of small details. Now, closing a deal is a big moment for both you and your client, but it’s a great moment to use those small details to make a big impact. Make the occasion even more memorable with branded tissue paper and bags for their closing gifts. It may seem like a small touch, but it speaks volumes about your attention to detail and commitment to providing a top-notch experience. Plus, it keeps your brand front and center even after the deal is done, which we love.
How to Implement This Idea
Custom Printing: Many printing companies offer custom tissue paper and bags. Choose designs that match your brand’s colors and style.
Gift Presentation: Use these branded items to wrap closing gifts, making the presentation feel special and personalized.
Thoughtful and Unique Closing Gifts
Moving Beyond the Standard
Okay, so speaking of closing gifts, let’s move beyond the standard bottle of wine (not that we don’t love wine). Think about who your client is and what they would truly appreciate. Personalized items like custom house portraits, monogrammed keychains, or even a subscription to a local service are super special. Thoughtful gestures show your clients that you genuinely care about them, their happiness and their satisfaction.
Unique Closing Gift Ideas
Custom House Portraits: Hire a local artist to create a custom painting or drawing of your client’s new home.
Subscription Services: Consider gifting a subscription to a local meal delivery service or a membership to a local gym.
Personalized Items: Monogrammed keychains, address stamps, or even luxury candles with your client’s new address.
Stylish and Functional Print Marketing Materials
The Power of Print
I know we’re living in a super digital world, but let’s not forget the power of print marketing, friends! Flyers, brochures, and postcards are still incredibly effective, especially when they’re designed to be both stylish and informative. Use high-quality paper and elegant designs that reflect the upscale nature of your brand.
Tips for Effective Print Marketing
High-Quality Printing: Invest in quality printing to ensure your materials look professional.
Clear Information: Make sure your print materials are easy to read and include all necessary information.
Eye-Catching Design: Use a design that captures attention and reflects your brand’s elegance.
Digital Marketing Magic with Email Newsletters
The Overlooked Power of Newsletters
If you’ve got incredible print marketing, you know what else you need? Digital marketing! Something that often gets overlooked in real estate digital marketing is the humble email newsletter. Regular updates filled with valuable content, like market insights, new listings, and real estate marketing ideas, keep you visible to your clients. Make your newsletters visually appealing and packed with useful information that your audience will look forward to.
How to Create Engaging Newsletters
Visual Appeal: Use images and graphics to make your newsletters visually engaging.
Valuable Content: Provide content that is valuable to your audience, such as market trends, home tips, and new listings.
Consistent Schedule: Send newsletters on a regular schedule to keep your audience engaged.
Personalized Notebooks and Stationery
The Special Touch of Handwritten Notes
Aaand we’re back to print. In a world dominated by digital communication, receiving a handwritten note feels incredibly special. And branded notebooks and stationery can add an even more personal touch to your client interactions. Whether it’s a thank-you note or a reminder about an upcoming open house, your clients will appreciate the thoughtfulness behind a handwritten message.
How to Use Branded Stationery
Thank-You Notes: Send handwritten thank-you notes to clients after closing a deal.
Reminders: Use personalized stationery for reminders about important dates or events.
Gifts: Consider giving branded notebooks as client gifts.
Partner with Local Businesses for Co-Branding Opportunities
The Power of Local Partnerships
Teaming up with local businesses for co-branded marketing materials can be a win-win situation! Think branded coffee sleeves at a popular local café or custom bookmarks at the neighborhood bookstore. These partnerships not only increase your visibility but also show your support for the community!
How to Establish Partnerships
Identify Potential Partners: Look for local businesses that align with your brand and target audience.
Propose a Partnership: Reach out to these businesses with a proposal for co-branded marketing.
Create Co-Branded Materials: Work together to create materials that promote both businesses.
The Next Real Estate Marketing Genius
In case you didn’t know, the team here at Bell & Whistle Design is always in your corner. And we want to help you be the best of the best and watch your business flourish. What better way to do that than with these fabulous real estate marketing ideas? Whether you’re killing it with your digital presence thanks to real estate social media templates or making a lasting impression with charming client gifts, we know you’re going to stand out. Remember, it’s those small details and little touches that make all the difference.
Speaking of making a difference—let Bell & Whistle help! Let’s chat about how we can help you create stunning real estate marketing materials that will wow your clients and grow your business. Contact us today to get started!
