STRATEGY & BRANDING
The Full Foundation Package
If you’re unsure of where you want your branding to go, how it positions you in your industry, and how you can build on it, this branding package is for you. This package will give you the solid foundation you need to take your business to the next level. Together, we will create a primary logo, secondary logo, icon, and brand patterns. You will walk away with a color palette, including all the color values, as well as font pairings, and a full brand strategy guide that tells you how you can use your branding to take your business to the next level.
Brands We’ve Built
The Full Foundation Package
STRATEGY & BRANDING
Brand discovery call, with a full brand strategy session & SWOT analysis
3 rounds of revisions
A primary logo, 2 secondary logos, 2 icons/brandmarks, and 1 brand pattern
Color & typography pairings
Print-ready and digital versions of your logo
A 17-20 page brand standards guide in PDF format, reviewing your fonts, colors, and imagery, the context of how to use them, complete with interactive links leading you directly to your assets
An introduction video that reviews your brand standards guide in detail
A Canva template with premade graphics that you can use to reveal your brand
Plan Implementation Guide to help you think through the next steps of your branding strategy
Three weeks of support as you begin to implement your branding strategies for the first time
Investment: $3,000
Process Overview:
-
We will send you a questionnaire and ask you for inspiration so you can fill us in on your vision and goals. Then, we will schedule an hour-long zoom call where we will dive into your business strategy and personality.
-
We will dive into the design phase and send you a couple of concepts based on the answers of your questionnaire.
-
You will choose one of the concepts, then send us feedback on changes you would like to see.
-
We will implement your feedback and re-send you your concepts, repeating for up to three rounds.
-
When you are satisfied with your brand, we will send you all your final files along with a brand guide that explains how to use your assets.
Process Timeline:
01
Stage One
Strategy
Deep Dive
02
Stage Two
Brand Design & Refinement
03
Stage Three
Brand
Offboarding
Frequently Asked Questions
-
A brand strategy is your game plan for how your business shows up in the world. It’s not just about logos and colors (though, we’ll definitely nail those); it’s the roadmap that connects your vision, audience, and business goals. A solid brand strategy ensures consistency across your messaging and helps you stand out in your industry. Without it, your business might be sending mixed signals. With it, you're focused, intentional, and ready to grow.
-
Our Full Foundation Package is designed to give you everything you need to establish a strong foundation for your brand. We help you define your unique branding strategies through discovery calls, SWOT analysis, and visual identity development. From logos to a complete brand standards guide, we make sure that your business not only looks professional but also aligns with your long-term goals. Plus, you'll walk away with tools that help you implement and evolve your branding strategy.
-
If you're feeling unsure about how your current branding is positioning you or if you’re struggling to communicate what makes your business unique, this package is your go-to. We help you get crystal clear on who you are, who you serve, and how to present your business to stand out. Whether you’re starting fresh or rebranding, we’ll provide the foundation and guide you through the next steps of your branding strategy.
-
Our branding process typically takes 5-8 weeks. We kick off with a discovery call, followed by a design stage where we create concepts, and then we refine those designs based on your feedback. By the end, you'll have a full brand identity and strategy ready to roll out. We also offer three weeks of post-offboarding support to make sure your branding strategies are being implemented smoothly.
-
Absolutely! We offer three rounds of revisions during the process to make sure everything is perfect. After the project, you’ll have all your files and a detailed brand standards guide, plus a Canva template to tweak as needed. Our goal is to set you up with a branding strategy that’s flexible enough to grow with you.
-
We don’t just hand over the keys and wave goodbye—we’ll give you a Plan Implementation Guide and walk you through how to roll out your new branding. You’ll also get a Canva template for graphics and three weeks of support to make sure you're confidently putting your branding strategies into action.
Ready to level up?
If you’re ready to reach new heights, submit our inquiry form to get on our calendar for brand identities, websites, or both.