The Caring Method

When Cari Montoya came to us with, she was struggling with a brand identity that didn’t fully capture her vision. She wanted a cohesive, sophisticated presence that reflected her expertise in aesthetics, weight loss, and wellness while also setting her apart in the industry. She needed more than just a rebrand; Cari needed a strategic foundation to support her long-term growth, including expanding into a larger medical office and hiring additional staff.

We provided a comprehensive transformation through our Whole Enchilada pacakge, from renaming and brand strategy to a full visual identity, website design, and ongoing support through the renaming process due to trademark issues. Her new brand, The Caring Method, embodies trust, authenticity, and a holistic approach, with a serene and inviting aesthetic featuring oceanic blues, soft neutrals, and refined typography. The result? A business that now feels aligned with Cari’s mission, attracts the right clientele, and stands out confidently in the competitive medspa market. With a strong digital presence and a recognizable brand, The Caring Method is positioned for sustained growth, allowing Cari to expand her services and team with clarity and confidence.