Locale Agent

For Locale Agent, founded by Malaysia Fua, we crafted a sophisticated and refined brand identity that embodies professionalism, warmth, and a deep connection to Utah's communities.

The project included designing an elegant logo suite with clean serif typography and subtle flourishes, a muted yet sophisticated color palette inspired by Utah’s natural landscapes, and versatile brand assets for cohesive representation across all platforms.

We also worked with Malaysia to create a confident and optimistic brand voice, a connective brand story, powerful mission & vision statements, and developed other pieces of her brand strategy to give her a brand designed to set her apart. The final deliverables equip Locale Agent with a strong foundation to stand out as a trusted guide in Utah's luxury real estate market.