Meet Nicole Couch

With over 20 years of experience in organic search, Nicole Couch has made it her mission to help businesses get found, not just seen. As Bell & Whistle’s SEO & Website Project Manager, she’s the strategy behind the scenes, making sure every beautifully designed website actually works as hard as it looks.

Nicole leads website strategy, monthly maintenance, and SEO for a growing roster of clients across industries like real estate, wellness, fitness, interior design, and photography. Her work spans everything from technical site audits to the latest in Generative Engine Optimization (GEO), because showing up on Google is great, but showing up in ChatGPT and Google AI Overviews too? Even better.

Nicole’s path into SEO began in 2005, running search strategy for major national brands including Toyota, PetSmart, and Microsoft. She’s Advanced SEO Certified through the SEMPO Institute and GA4-certified through Semrush Academy, and she loves demystifying SEO for small business owners. She’s even taught an SEO 101 workshop to prove it doesn’t have to be scary.

Outside of work, you’ll find Nicole homeschooling her daughters, coaching youth soccer on the sidelines, squeezing in a Barre3 class or a strength training session at the gym, or adding yet another plant to her ever-growing collection. Whether she’s optimizing a client’s website or managing practice schedules, she brings the same energy and heart to everything she does.