Why i cried during “Saturday night live”

Any other Parks & Recreation fans out there? If so, was Aubrey Plaza’s episode of Saturday Night Live as exciting for you as it was for me? 

 We saw an unexpected April Ludgate & Leslie Knope reunion. Though I guess the word “saw” is a bit misleading, as it was all very blurry for me since I teared up instantly.

There's something within us that craves the feeling of nostalgic reunions. We love change, growth, and evolving into our best selves, but we also love revisiting the past that made us who we are today. And if you're thinking about rebranding, this is important to remember. 

Rebranding should absolutely represent the new strides you've made in your business. But also, don't forget about the magic that captured your audience in the first place. As Aubrey showed us, there is a way to blend our past (that made us who we are) with our (bright, ever-evolving) future and do it WELL. 

Want to talk about how? Let's chat about it over coffee, on me.